Real Estate Services, Fees & Pricing
Professional Real Estate Services Structured Around the Support You Need
Not every real estate client needs the same level of service.
Some clients want complete professional representation from the first discussion through closing. Others are comfortable managing portions of the process themselves but still want professional support where experience, negotiation, documentation, due diligence or risk management matter most.
My services are structured to provide different levels of professional support for Sellers, Buyers, Landlords, Tenants and clients seeking independent Real Estate Advisory & Consulting services.
“The objective is not simply to choose a service based on price. It is to determine the level of professional involvement appropriate to your experience, objectives, property and transaction.”
Compare All Services, Fees & Representation Options
For a more detailed comparison, download the Real Estate Services & Representation Guide.
The guide brings my principal services together in one place so you can compare:
- Available service levels
- What’s included
- What I manage
- What you manage
- Representation options
- Published fees and starting prices
- Advisory and consulting services
REAL ESTATE SERVICES & REPRESENTATION GUIDE
Service Options • What’s Included • Fees & Pricing
Guidance for Smarter Real Estate Decisions
Compare Seller Services & Pricing
Not every seller needs the same level of professional support. Choose from Seller-Controlled options where you manage more of the process yourself, or Full-Service representation where I manage the transaction with you from strategy and preparation through negotiation and closing.
Seller Services & Pricing
Choose How Much of the Selling Process You Want to Manage
Seller services range from client-controlled MLS® exposure for experienced Sellers through complete professional representation, marketing, negotiation and transaction management.
Seller-Controlled Services
MLS® Essentials — $1,100 + HST
Designed for experienced or independent Sellers who already have their marketing materials and primarily require professional MLS® and REALTOR.ca exposure.
You retain responsibility for Buyer communication, showings, offer review, negotiation and transaction coordination.
Market-Ready Mere Posting — $2,265 + HST
For experienced Sellers who want to control the transaction but would benefit from professional pricing guidance and enhanced property presentation.
Includes MLS® Essentials plus a Comparative Market Analysis, strategic pricing guidance, professional real estate photography, signage, lockbox if requested, feature sheets and additional online exposure.
Full-Service Seller Representation
Bronze — $11,000 + HST
Professionally market and manage my sale: Complete professional Seller Representation for straightforward residential properties, including strategic pricing and market positioning, professional photography and marketing, offer presentation and negotiation, documentation and condition management, transaction coordination and closing oversight.
Silver — $16,500 + HST
Professionally prepare the property before taking it to market: Everything included in Bronze, with enhanced property preparation, presentation and marketing. Silver adds professional HDR photography, floor plans, 3D virtual walkthrough, a single-property website, upgraded marketing materials, professional staging of principal main-floor areas and a transferable pre-listing home inspection to help identify property-condition concerns before they become buyer or transaction issues.
Gold — $22,000 + HST
Professionally prepare both the property and the transaction before exposing it to buyer scrutiny: My most comprehensive Seller Representation service for higher-value, luxury, unique or strategically sensitive properties. Gold includes everything in Silver, with expanded professional staging, premium video and marketing exposure, pre-listing property documentation including a condominium status certificate or property survey and boundary documentation where applicable, proactive buyer and showing management, offer qualification and transaction-readiness review, advanced negotiation strategy, transaction structuring and enhanced risk identification throughout the sale.
Published Bronze, Silver and Gold pricing applies to the selling-price range identified in the applicable service program. Other property values, property types and assignments may require a different agreed fee structure.
[COMPARE YOUR SELLING OPTIONS]
[EXPLORE SELLER SERVICES]
Compare Buyer Services & Pricing
Buying real estate does not require every client to use the same level of professional support. Some buyers prefer to identify properties and manage more of the search process themselves, while others value professional assistance throughout the search, evaluation, negotiation, due diligence and transaction process. Our buyer representation options allow you to choose the level of support that best reflects your needs, experience and circumstances — with the services and fee structure clearly defined in advance.
Buyer Services & Pricing
Choose How Much Buyer Support You Want
Some Buyers prefer to search for properties themselves and primarily want professional assistance when it is time to evaluate, negotiate and transact. Others want professional support throughout the entire acquisition process.
Buyer Essentials — $4,500 + HST
For experienced, repeat or self-directed Buyers comfortable finding properties and arranging showings themselves.
Includes initial strategy, limited pricing and market guidance, offer preparation, basic negotiation support, essential transaction coordination and closing coordination.
Buyer Advantage — $7,500 + HST
For Buyers comfortable conducting the primary property search themselves but wanting greater assistance with pricing, supported showings, negotiation, due diligence and transaction management.
Includes comprehensive pricing and market analysis, up to five supported showings, offer preparation, full negotiation strategy, due diligence guidance, condition management and professional coordination through closing.
Full-Service Buyer Representation — Agreed Professional Fee
For Buyers wanting professional assistance throughout the acquisition process, including property search, ongoing market monitoring, property tours, evaluation, pricing analysis, negotiation, due diligence, condition management and closing coordination.
The professional fee is agreed in advance based upon the representation structure and scope of services. Other property values, property types and assignments may require a different agreed fee structure.
Seller-side compensation is applied to the Buyer’s benefit first in accordance with the representation agreement.
[COMPARE YOUR BUYING OPTIONS]
[EXPLORE BUYER SERVICES]
Compare Landlord Services & Pricing
Landlords have different leasing requirements depending on the property, their experience and the level of professional involvement required. Some prefer to manage inquiries, showings and negotiations themselves, while others want the tenant-placement process professionally managed. Commercial and industrial properties may require a more customized approach involving market positioning, tenant targeting, lease structure and transaction strategy. Our landlord representation options allow you to select an appropriate level and scope of professional support, with responsibilities and compensation clearly defined in advance.
Landlord Services & Pricing
Residential, Commercial & Industrial Landlord Representation
Landlords can choose from client-controlled MLS® exposure, full-service residential tenant-placement representation, or customized commercial and industrial landlord representation.
Landlord-Controlled MLS® Essentials — $1,100 + HST
For experienced Landlords comfortable managing tenant inquiries, showings, applicant discussions, screening decisions and negotiations themselves while benefiting from professional MLS® and REALTOR.ca exposure.
Full-Service Residential Landlord Representation — 1.5 Months’ Rent + HST
Professional support from market preparation through tenant placement and lease execution.
Services include rental-market and pricing guidance, property positioning, professional photography, marketing, showing coordination, tenant application and screening coordination, offer and lease negotiation, lease documentation, transaction management and move-in inspection and condition documentation.
Where the successful Tenant is self-represented and no cooperating brokerage compensation is required, the fee is 1 month’s rent + HST.
The Landlord always makes the final tenant-selection decision.
Commercial & Industrial Landlord Representation — Fee Quoted According to Assignment
Professional representation for office, retail, industrial, investment and other commercial properties.
Services may include market and rental analysis, property positioning, leasing strategy, marketing, prospect qualification, showings, Letters of Intent, lease negotiation, occupancy-cost considerations, due diligence coordination and transaction support.
Fees are structured according to the property, lease structure, assignment complexity and scope of representation.
[COMPARE YOUR LANDLORD OPTIONS]
[EXPLORE LANDLORD SERVICES]
Compare Tenant Services & Pricing
Tenant representation varies considerably depending on the type of property being leased. Residential tenants generally require assistance with property search, evaluation, applications, negotiation and lease completion, while commercial and industrial tenants may require additional analysis involving operational suitability, occupancy costs, lease structure, due diligence and business-risk considerations. Our Tenant Representation services are structured around the nature and complexity of the leasing assignment, with the scope of services and applicable fee clearly established in advance.
Tenant Services & Pricing
Residential, Commercial & Industrial Tenant Representation
Tenant Representation can range from residential property search and lease negotiation to more complex commercial and industrial assignments involving operational suitability, occupancy economics, lease structure and business-risk considerations.
Residential Tenant Representation — 1 Month’s Rent + HST
Professional assistance identifying, evaluating and securing suitable rental accommodation.
Services include leasing strategy, property search, showings, application preparation, offer-to-lease assistance, lease-term review, negotiation, transaction coordination and move-in documentation where applicable.
Where compensation is offered by the Landlord or Listing Brokerage, that compensation is applied toward the agreed representation fee first and may reduce or fully offset the Tenant’s direct cost.
Commercial & Industrial Tenant Representation — Structured According to Assignment
For businesses evaluating office, retail, industrial or other commercial premises where location, operational suitability, flexibility and lease economics matter.
Services may include requirement definition, property search, market analysis, property tours, operational-suitability considerations, rent and occupancy-cost analysis, CAM/TMI considerations, Letters of Intent, lease negotiation, permitted-use and renewal considerations, assignment and termination provisions, due diligence and professional advisor coordination.
The scope and professional fee are agreed before representation begins.
[COMPARE YOUR LEASING OPTIONS]
[EXPLORE TENANT SERVICES]
Advisory & Consulting Fees
Professional Advice Without Full Transaction Representation
You do not necessarily need complete brokerage representation to obtain professional real estate assistance.
Advisory & Consulting services are available when you need help evaluating a particular decision, document, lease, transaction or risk—or simply want an experienced second perspective before making an important commitment.
Scope, deliverables and responsibilities are discussed and agreed in advance.
[EXPLORE ADVISORY & CONSULTING SERVICES]
[BOOK A CONSULTATION]
Three Ways To Work Together
Which Type of Professional Support Is Right for Me?
PROFESSIONAL REPRESENTATION
Best when:
You want someone actively representing your interests and helping manage the transaction.
How it works:
I manage a larger portion of the process, providing professional guidance, negotiation, documentation, coordination and transaction support according to the representation agreement.
Best suited to:
Clients wanting more involved professional representation.
CLIENT-CONTROLLED SERVICES
Best when:
You are experienced or comfortable managing defined portions of the process yourself.
How it works:
Responsibilities are divided between us. You retain responsibility for agreed parts of the process while I provide defined professional services.
Best suited to:
Experienced, repeat or self-directed clients who don’t require complete representation.
ADVISORY & CONSULTING
Best when:
You primarily need analysis, guidance, document review, risk awareness or an experienced second perspective.
How it works:
Advice can be provided independently of a transaction or complete brokerage representation.
Best suited to:
Specific decisions, questions, document reviews, due diligence or situations where professional insight is more important than complete transaction management.
Start With the Decision — Then Choose The Service
The appropriate service structure depends upon:
- Your experience
- Property type
- Transaction complexity
- Desired level of involvement
- Marketing or property-search requirements
- Negotiation requirements
- Due diligence needs
- Risk exposure
- The professional support you want
“The objective is not to sell you the largest service package. It is to identify the level of professional support appropriate to the decision you are making.”
Not Sure Which Service Is Right For You?
You don’t have to decide before we speak.
We can discuss your objectives, experience, property or transaction and determine what level of professional involvement would be useful.
In some situations that may mean complete representation. In others, a client-controlled service or a focused Advisory engagement may be all that is required.
Guidance for Smarter Real Estate Decisions
[BOOK A CONSULTATION]
[DOWNLOAD THE SERVICES & REPRESENTATION GUIDE]
Important Information
Advisory services provide real estate, operational and risk-awareness observations and are not a substitute for legal, accounting, tax, engineering or other specialized professional advice.
Let’s Review Your Options
“Before you buy, sell, or lease, take the time to understand how your representation is structured.”
Every transaction is different, book a consultation to review your specific situation and understand how pricing works in your case.
👉 Book a consultation
👉 Review your preferred strategy
👉 Move forward with clarity
Related Resources
👉 Buying Real Estate with a Clear Strategy
👉 Selling Real Estate with Strategy, Control & Choice
👉 Leasing Representation with Structure and Clarity
👉 A Smarter Approach to Buying Real Estate
👉 A Smarter Approach to Selling Real Estate
👉 Real Estate Fees and Pricing — FAQ
👉 Seller Controlled Representation
👉 Strategic Representation Options
